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Productivity Thought Process Expansion

Published 10/12/2012 and rated Ratingstars5 5 out of 5 stars
by Dorothy Distefano
What can you use the app for?

This is an application to assist the user in thinking and brainstorming for structure and direction in any project. It prompts the user to ask the right questions, thus leading the user through whatever project or challenge they are facing.

Cognician screenshot
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What is the history and popularity of the app?

Cognician was founded in April 2010 by Barry Kayton and Patrick Kayton. Unique visitors to the application average approximately 500 per month at this time.

What are the differences to other apps?

Cognician is not a self-help site that simply doles out advice. It examines various subjects and then offers thought-provoking prompts for the user. By using this approach, the user can apply any problem to the cog and use the prompts to structure or redirect thinking for more creative solutions or approaches. The app gives some advice, but in a way that asks the user to apply it to their individual or group problem.

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How does the web app look and feel to use?

To begin, a user is directed to "Cognician Boot Camp" to learn how to use the app. This leads to a dashboard with a sidebar offering directions. The first item learned is that a "cog" is a conversational guide. It is a script of questions to help structure thinking. Cogs are designed to prompt thinking about questions or problems to help direct and organize thoughts.

The Boot Camp takes the user through the process of creating and working through a problem with cogs. All responses are confidential, but may be shared via Twitter or on the Cognition web page for the cog all with a couple clicks from within the response. Each question prompts an answer to teach the user how to work through the application. Information may be exported for use in another program in text or html and may be saved within the application to revisit at a later time.

Once Boot Camp is completed, the user is invited to visit the Cog Store to find cogs that may help them. Some cogs are offered in bundles that are all related to one subject. There is an Entrepreneurs' bundle, Call to Action bundle, Monumental Life bundle, and more. Each contains anywhere from 3-60 or more cogs relating to the main idea. Users may choose to add all of the bundle to their library or simply choose single cogs.

An example of premium content would be the 52 Ways to Boost Sales content. The cog has 52 sections, 105 prompts, and costs $15 USD. The Set Your Goal cog is $5 USD and has 6 sections, 2 videos, and 42 prompts. Users can read descriptions of the cogs as well as view the cog's twitter stream prior to purchase.

Many cogs are displayed with "coming soon" banners, as the site is still building their content library. Cogs are available for personal and professional issues. At the time of review, the cog categories are: Self Development, Critical Thinking, Innovation, Planning, Startups, Business, Writing, and Education and Training.

The Boot Camp is a great tool for learning to use the cog system and the cogs themselves are interesting, enlightening, and fun. Cognician, if they continue to add content, will appeal to many different types of learners and assist with a variety of brainstorming and problem solving concerns. The app is intuitive and easy to use.

How does the registration process work?

Users may sign up by providing a full name and email address or by connecting with Facebook. An email is immediately sent, welcoming the user and offering the insight that there are not many cogs available as yet, but the site is working on building content.

What does it cost to use the application?

Some cogs are offered for free, and some are premium content only available for a fee. There is no set fee structure. Users must browse cogs and view premium ones to determine pricing. There is not a separate page for premium cogs at this time.

Who would you recommend the application to?

At this point, there are cogs or planned cogs for business people; teachers; students; anyone interested in self improvement, innovation, creativity, and more. Anyone can utilize Cognician to organize and problem solve.

  • Cogs for a variety of categories
  • Directs thinking with prompts
  • Supports information with videos
  • Offers supporting information in sidebar
  • Encourages higher level thinking in decision-making

Cognician video

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Cognician contact details

Postal address:

Head Office

Cognician Software (Pty) Ltd
Unit 9A-2, The Waverley Business Park
Kotzee Road, Mowbray 7700
South Africa

United Kingdom

Cognician Limited
21 Holland Park Gardens
London W14 8DZ

United States of America

Cognician Inc
20335 Ventura Blvd # 200
Woodland Hills, CA 91364

Cognician pricing

Cheapest plan (per month) : FREE
(dependent on number of prompts)
Most expensive plan (per month) : $15.00
(dependent on content - not per month)




Cognician on Twitter

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